Suncare Facts - Ageing & Wrinkles Ultraviolet light (UV) contained in sunlight is responsible for much of the ageing of the skin. To help reduce ageing limit your exposure to the sun especially when UV rays are at their strongest, between 11am and 2pm. Use broad-spectrum SPF 30 sun protection every day. Reapply frequently even in winter and when cloudy. Healthy nutrition, hydration, reducing stress and plenty of sleep work wonders for better looking skin. Natural Tone Organic Skincare contains powerhouse antioxidants which help prevent and repair cell damage, visibly restoring suppleness, firmness and elasticity.